Problem: Whether it's spoken about or not, everyone has their favorite underwear for different purposes: comfortability, athletics, casual wear, and the pair that just looks the best. Hanes offers all these styles in one convenient order.

 

Human insight: People everywhere value consistency, from matching socks out the laundry to the same brand t-shirts in your closet. Hanes can not only give you affordable prices, but consistency in life.

 

Big idea: Showing the benefits of Hanes clothing in every aspect of life

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