Problem:Building hype for a movie with just a few trailers is challenging, and creating more in-house content often risks watering down the excitement.

​

Human Insight:People are more likely to commit to seeing a movie in theaters if they feel emotionally connected to it. Crafting content that gets audiences emotionally invested in the idea of the movie increases their likelihood of actually watching it.

 

Big Idea:Recreate a parody scene from the movie, with a tommy twist, drawing them in and making them eager to see the full experience in theaters.